NASHVILLE, TN Wednesday Mar.7.2007 /netmusiccountdown.com/ -- American musical icon Willie Nelson will announce the formation of Pedernales Records at a press conference on Friday, March 16 at 3:30 PM at the Four Seasons Hotel in Austin during the annual South By Southwest Music & Media Conference.

Nelson will introduce his company, top executives and the first artists signed to the independent label.

Pedernales Records takes its name from the river that flows by Nelson's home and headquarters outside of Austin, where he also owns Pedernales Country Club and founded Pedernales Studios (now owned by his nephew Freddy Fletcher), one of the top recording studios in the state where numerous best-selling and acclaimed albums have been recorded as well as many of Nelson's notable works.

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