LOS ANGELES, CA Thursday Jun.28.2007 /netmusiccountdown.com/ --
Interscope will soon be hawking beverages featuring artists from their A-list roster, which includes Eminem, Fergie, Timbaland, AFI and more.
According to Idolator.com, Drinks Americas Holdings Ltd. has just announced a deal with Universal Music Group's Interscope Geffen A&M label group to create several star-powered lines of alcoholic and non-alcoholic drinks.
Record labels don't normally carry the kind of rights needed to use an artist's face on a product, so Interscope will have to negotiate special drink deals with each artist.
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